Scarborough, ME, March 22, 2006 - Hannaford Supermarkets announced today its participation in Upromise, a free service that is helping millions of families earn money back for college when they purchase hundreds of participating products. Now they can earn money back for college while shopping at any Hannaford Supermarket.

"Customers can pick up a Hannaford Upromise key tag at any Hannaford store. To join, customers visit www.hannaford.com/upromise to enroll and register their key tag. Once registered, each time the customer shops at Hannaford and purchases participating products, the cashier will scan their key tag to have the eligible contributions automatically added to their Upromise account," said Caren Epstein, Hannaford spokesperson.

"Customers enrolling a Hannaford Upromise key tag in their Upromise account by April 30, 2006 will be entered to win one of three $5,000 Upromise Scholarships deposited directly into winners' Upromise accounts," she said. "Upromise is free to join and an easy way to save money for college."

Grandparents, parents, extended family and friends can help put money toward college through contributing to a Upromise account. Participants can start an account for themselves, a child, an unborn child or any future college student.

It's easy to save on items that you need. To learn which products are eligible, customers can pick up a brochure at Hannaford, or log on to www.hannaford.com where they'll find a complete list of participating products.

About Upromise Upromise’s mission is to help families realize the dream of college. The Upromise Services division includes our popular Rewards Service, which allows families to automatically save money for college while making everyday purchases at more than 20,000 grocery and drug stores, 14,000 gas stations, 8,000 restaurants, thousands of retail stores and more than 350 online shopping sites. Upromise’s partners include Citi®, Coca-Cola®, ExxonMobil Corporation, Kimberly-Clark, McDonald’s®, JCPenney.com, LandsEnd.com, Sears.com, and hundreds of others. More than seven million parents, grandparents, and family friends have joined Upromise—and our partner contributions today represent the largest private source of college aid in America. Upromise also makes it easy for families to invest in tax-advantaged college savings plans and to use contributions to pay off student loans. The 529 college savings plans are offered through Upromise Investments, Inc. (member NASD/SIPC). Upromise is headquartered in Needham, Mass. For additional information, visit www.Upromise.com or call 781.707.8400.

About Hannaford Bros. Co. Hannaford Bros. Co., based in Scarborough, Maine, operates 151 supermarkets and food and drug combination stores in Maine, New Hampshire, Vermont, New York and Massachusetts. The company employs more than 24,000 associates and is owned by Delhaize Group of Brussels, Belgium. Additional information can be found at its web site www.hannaford.com