ViTrue, Inc., pioneer of the world's first user-created advertising platform, today announced that the company will power an official, fan-created video Web site for the NFL's Cincinnati Bengals. Beginning Oct. 1, during the Bengals-Patriots match up, fans were encouraged to submit videos demonstrating their support for the defending AFC North Division champions. Videos showing the most dedicated, yet appropriate, fan support will be featured on the official Bengals Web site, www.bengals.com.

"The Cincinnati Bengals is an organization infused with fresh energy, so it's no surprise that this team is first out of the gate to engage fans by using the latest social media technology," said Reggie Bradford, founder and CEO of ViTrue. "We are excited to provide this service to the Bengals and their fans, and we anticipate that other teams - and their fans - will not want to be outdone."

Selected video submissions will be featured on Bengals.com in its FanZone section, which already houses fan photo galleries and other multimedia offerings. Each week, fans will vote for their favorite videos, with the chance to be shown on the Video Scoreboard during an upcoming home game.

"Adding fan-created video capability is a natural extension of our ongoing effort to connect with the Bengals avid fan base, the best and most loyal in the league," said Katie Blackburn, Bengals executive vice president. "The ViTrue team used its proven technology to fully customize, create and execute the site in just a few weeks. The result is a site that mirrors our brand and is easy for fans to manage. We look forward to seeing Bengals fans show their support in this new venue."

Approximately 16 million people per year visit the Bengals official Web site, www.bengals.com.