Canadians have enthusiastically embraced mobile video having watched more than one million shows since mobile video on demand was made available in Canada less than 500 days ago.

In the month of March alone, mobile video on demand reached a record high with Canadians viewing more than 7,000 hours of content - or more than 290 hours a day – up over 1000% from 6 months ago! The most popular shows included NHL highlights, movie trailers, music videos and comedy.

“Mobile phones are no longer used solely for placing and receiving calls,” explains Raja Khanna, QuickPlay Media Inc.’s chief creative officer and co-founder. “The mobile phone is a converged media device capable of delivering several forms of media and entertainment with the simple click of a button. We’re pleased to be the ‘Powered by QuickPlay Media Inc.’ that brings an entertaining experience to Canadians on their mobile devices.”

QuickPlay Media Inc. is Canada’s leading interactive mobile media company, providing a mobile rich media platform and content to all major Canadian carriers - Aliant Mobility, Bell Mobility, Rogers Wireless, SaskTel and Telus Mobility. QuickPlay Media Inc. also develops mobile content internationally with launches most recently in the United States for major sporting and music media outlets such as ESPN and MTV.

“We are especially excited by the range of people accessing downloads,” said Mr. Khanna. “Mobile video is quickly becoming accepted by the masses, not just the early adopter. Mobile phone users always have their phones with them. New networks and advanced devices are allowing Canadians to obtain timely, accurate information they want in an appealing way.”

About QuickPlay Media Inc.
Since 2004, QuickPlay Media Inc. has been a leader in compelling, interactive mobile media. The company is dedicated to delivering superior user experiences that extend content into the exploding mobile market. Its partnerships and technology platform enable a simplified connection between media, mobile service providers, content providers and consumers across a variety of digital media, networks and devices. The QuickPlay Media Inc. technology platform is supported by a team that combines deep expertise in both the media and mobile telecommunications industry. QuickPlay Media Inc. was the first to launch Mobile Video Service to the Canadian market with service to leading carriers Alliant Mobility, Bell Mobility, Rogers Wireless, SaskTel and Telus Mobility. For more information on QuickPlay Media Inc., please visit: http://www.quickplaymedia.com