SignalDemand, a leading provider of Price and Promotion Optimization solutions for commodity food processors and branded consumer goods manufacturers, announced today announced the promotion of Tom Ward to the executive management team. In his new position, Mr. Ward will expand the company's national sales team and forge new customer and partner relationships to build on the success of SignalDemand’s existing customers.

“SignalDemand is really building momentum now, having multiple referenceable implementations at companies like Cargill, Ventura Foods, Rich Products, and National Frozen Foods” said Tom Ward. “The bottom line results we help our customers achieve are extraordinary. I look forward to building upon our current customer successes and helping more marquee customers significantly improve their performance”

Tom brings long and valuable experience developing technology markets, especially those involving analytical software solutions. His focus is on quantifying the business opportunity, and then helping customers understand it. Before joining SignalDemand, Mr. Ward was Vice President of Sales for Instill Corp., selling supply chain and trade-spend management solutions to major food manufactures and foodservice operators. Mr. Ward helped the company penetrate and build a business with food & beverage suppliers. Previously, Mr. Ward was with a reseller of i2 Technologies, successfully selling complex supply chain solutions to mid-sized manufacturing and retail companies. He started his career with a division of Emerson Electric, working in a variety of engineering, management and sales roles. Mr. Ward has a Mechanical Engineering degree from Auburn University and an MBA from Georgia State University.

“We are very pleased to have Tom join our executive team. Tom has a great track record of building successful sales organizations, and ensuring that customers are successful, which is one of SignalDemand’s core values”, said Mike Neal, President and Chief Executive Officer of SignalDemand. “His food manufacturing and foodservice experience will be an asset to SignalDemand’s customers, and therefore to SignalDemand. “

About SignalDemand
SignalDemand's solutions help manufacturers in volatile markets make better pricing, trade-spend and promotion decisions, leading to dramatic improvement in their financial performance. Commodity food processors and branded consumer goods manufacturers use SignalDemand to optimize a wide range of pricing and promotion decisions while understanding the impact on supply costs and inventory. SignalDemand uses patent pending econometric models, optimization algorithms and activity based costing techniques. Customers include Cargill Meat Solutions, Ventura Foods, LLC, National Frozen Foods, and Rich Products Corporation. To learn more or to request information, visit www.signaldemand.com.