McAfee, Inc. (NYSE: MFE) the leading dedicated security technology company, today announced the launch of McAfee® SiteAdvisor^TM  Plus, the first Web safety tool to actively shield consumers' computers from dangerous Web sites encountered when browsing, searching, and instant messaging or e-mailing. McAfee SiteAdvisor Plus is a premium product that extends the value of McAfee SiteAdvisor, the world's first safe search and browse technology.

McAfee SiteAdvisor Plus takes McAfee SiteAdvisor from a helpful guide to actively enforcing SiteAdvisor's safety ratings and actively shielding computers from interaction with risky sites by checking links in e-mail and instant messages, preventing users from navigating to risky sites and by adding advanced phishing site detection. Consumers may use McAfee SiteAdvisor Plus to complement their existing McAfee products, with non-McAfee security products, or as a stand-alone solution.

McAfee SiteAdvisor, available as a free tool, pioneered Web safety by testing more than 95 percent of the trafficked Web for spyware, adware, spam, browser attacks and online scams. These test results are used to develop site ratings which are communicated to end-users via intuitive red, yellow and green icons. More than 250 million times each day, consumers use these ratings to advise them about which sites are safe and which are not.

"McAfee SiteAdvisor Plus is a strong complement to McAfee's easy to use and comprehensive consumer product line. This product extends to IM and e-mail communications the 'early warning system' SiteAdvisor pioneered for browsing, searching and transacting online," said Bill Kerrigan, Executive Vice President, McAfee Consumer. "Coupled with our security suites, McAfee delivers proven, integrated protection at each step of a consumer's computer experience."

"There is a strong need for safe search tools to help consumers delineate safe sites from those that deliver adware, spyware, browser exploits and online scams," said Jonathan Singer, an analyst at Yankee Group. "In fact, clicking on search engine links has become an increasingly dangerous proposition. Products like McAfee's SiteAdvisor are intuitive, and useful in giving consumers enough information to make the right decisions while online." 

Key features of McAfee SiteAdvisor Plus include:
Protected Mode: Protected Mode enforces McAfee SiteAdvisor Plus' safety ratings by redirecting consumers to a safe page any time their computer is about to interact with a risky site, whether through searching, browsing, instant messaging or e-mailing. This feature provides critical protection for heavy Internet users, households that share computers with younger or less Web-savvy users, or anyone who desires "load and go" protection. Protected Mode is password protected, enabling parents or other computer administrators to control this feature.

Link Checker: McAfee SiteAdvisor Plus checks links embedded in e-mail and instant messages, warning consumers before they make a bad click decision. Worldwide, more than 170 billion e-mails and more than 14 billion instant messages are sent per day. In today's world of drive-by attacks, during which a single click can ruin a computer and cause data loss, it's important for consumers to know in advance whether a link contained in an e-mail or IM is safe or not.

McAfee SiteAdvisor Plus supports a broad range of instant messaging and e- mail platforms including Yahoo! Messenger (Y!M), Windows Live Messenger (MSM), Google Talk, Outlook, Outlook Express, Gmail, Yahoo! Mail and Microsoft Live Mail (Hotmail) and Gmail. Support for AOL Instant Messenger (AIM) and AOL Mail is under development.

Advanced Phishing Detection: McAfee SiteAdvisor Plus combines advanced, real-time "phishing" detection with its one-of-a-kind site database to detect and provide early warnings against scam sites that can compromise consumers' identities. This is a critical benefit since scam and phishing sites now use increasingly sophisticated technology and social engineering tactics to fool even the most savvy consumers.

"Consumers have been asking the security industry for years for a simple tool to help friends and family stay safer online," said Doug Wyatt, Director of Engineering, McAfee SiteAdvisor. "With SiteAdvisor Plus, McAfee delivers that tool. SiteAdvisor Plus is an easy to use yet powerful program that extends and enforces SiteAdvisor's proprietary safety ratings from surfing, searching and transacting online into e-mail and instant messaging." 

McAfee SiteAdvisor
McAfee SiteAdvisor is the world's first safe search and browse technology. Available as a free download at http://us.mcafee.com, it has pioneered Web safety by comprehensively safety testing Web sites representing more than 95% of all Web traffic. McAfee SiteAdvisor has earned 5-star reviews from CNET, and was named one of Time Magazine's "50 Coolest Websites." The basic version of McAfee SiteAdvisor will remain free of charge. 

McAfee SiteAdvisor Plus
McAfee SiteAdvisor Plus is available as a free trial on C|Net's download.com beginning November 6 and on http://us.mcafee.com later in the week. The product is priced at $24.99 for a single computer license and $49.99 for a 3-computer family pack.

About McAfee, Inc.
McAfee Inc., the leading dedicated security technology company, headquartered in Santa Clara, California, delivers proactive and proven solutions and services that secure systems and networks around the world. With its unmatched security expertise and commitment to innovation, McAfee empowers home users, businesses, the public sector, and service providers with the ability to block attacks, prevent disruptions, and continuously track and improve their security. http://www.mcafee.com.