If we are to fully realize our ambition of transforming industries and society, we need to look beyond the left brain bias of our industry and add new capabilities to tell persuasive and compelling stories–that change hearts, minds and policies.
True to our name, we think of ourselves as catalysts–agents of change–focused on accelerating the transformation of companies, industries and societies. Often that change is achieved through technology, engineering and partnerships – bringing new and innovative companies and platforms to market and working with partners to accelerate uptake. But, increasingly, the kind of scaled transformation we envision requires something more: powerful storytelling that defines the human and societal consequences of that change and emotionally compels people to become a part of it.
Over the last decade, we have borne witness to a seismic shift in the media landscape. Social media - with its accessibility and immediacy - shattered long-standing barriers to expression and creativity. Meanwhile, this accessibility has been countered by the rise in streaming platforms and their amassed power over the distribution of traditional film & TV. These platforms have enriched our lives with engaging storytelling, though they’ve also contributed to a changing power dynamic away from the creative voice. The transformation has created a widening chasm between creatives, media platforms, policymakers, and audiences. Creatives often find themselves at the mercy of algorithms; distribution platforms are enmeshed in a race for content exclusivity, often overlooking diverse and emergent talent; and audiences & policymakers so often do not hear or see the stories requiring action from them.
In this emerging dynamic, we see an opportunity arise. Today we announced the formation of entertainment holding company ‘Asteria’ to focus on societally impactful content and new technology in entertainment, with the aim of building a next generation media holding company with best in class studios, distribution, technology and IP.
Asteria strives to realize the vision of creatives, writers and filmmakers around the world and innovate on a new model of collaboration between the storyteller, the audience, and distribution powerhouses. Asteria believes that by engaging and equipping the very best storytellers in the world with the right technologies and platforms, they can unleash a renaissance of creativity, and bring creative storytelling to bear in profound and important ways.
Asteria will be investing in content, technology and looking to acquire and invest in best in class entertainment studios that fit the goals and aspirations of the studio. The talented Asteria team is led by Bryn Mosser, a twice Oscar-nominated, Emmy-winning filmmaker, humanitarian and the founder of the documentary studio XTR.
We believe we’re sitting at a transformative moment in the entertainment industry where there is a unique opportunity to create a new platform built for the future. By putting Asteria’s great storytelling capabilities in closer proximity to GC’s knowledge and resources in new technology, we believe that we can create something important to the future of the industry. We are convinced that by telling stories in a compelling and captivating way, we can also unlock an untapped but essential part of our theory of change: the power of storytelling.
Asteria was formerly known as Healing Humanity Productions.
