Press for ITA Software

Several travel and search website companies, along with Microsoft Corp., are banding together in an attempt to buy Cambridge travel technology company ITA Software Inc. from under the nose of Internet giant Google Inc., according to people involved in the discussions.

Eager to snap up a company that makes some much-used travel-search technology—and keep it out of Google Inc.'s hands—several potential buyers are circling ITA Software Inc., according to people familiar with the matter.

ITA Software, Inc., the leading provider of innovative solutions for the travel industry, today announced that Virgin Atlantic Airways has successfully deployed QPX™ for its website, www.virgin-atlantic.com. Virgin Atlantic joins a growing number of European-based airlines using QPX to deliver advanced airfare pricing and shopping capabilities.

For travel geeks, the go-to Web site for searching for flights  and airfare  has long been ITA Software. But the service, which also powers major booking engines like Orbitz, Kayak and Bing, was clunky and hard to use, requiring users to click through multiple drop-down menus and and screens.  A redesign called Matrix 2, now in beta, changes that. The redesign offers a more streamlined and intuitive interface. Simply type in the origin, destination and travel dates, and the site returns a comprehensive list of flights, which can be filtered by everything from time to airline.