Press for Vitrue

Vitrue, the leading social marketing platform, announced today year-end figures for 2011 that includes record-breaking growth across all categories -- revenue, new client additions, staff expansion and product proliferation -- making it the company's best year to date. Vitrue executives cite rapid adoption of its SaaS-based social marketing platform as the driver for growth, currently licensed by many of the world's leading brands. The Vitrue SRM platform allows brands and agencies to manage their global social communities across Facebook, Twitter, Google+, YouTube and emerging platforms.

Vitrue (www.vitrue.com), the leading social marketing platform, today announced the debut and call for submissions for the "Vitrue Community Manager of the Year Award," the industry's first award designed to recognize the best social media community managers. The "Vitrue Community Manager of the Year Award" will be given annually on "Community Manager Appreciation Day," beginning with the announcement of the inaugural 2012 winner on January 23, 2013. "Community Manager Appreciation Day" was created by Altimeter's Jeremiah Owyang, who serves as one of the judges for the award.

Vitrue (www.vitrue.com), the leading social marketing platform, today announced Anywhere Apps, a new functionality supported by Vitrue's Social Relationship Management (SRM) Platform that enables marketers to boost social engagement with consumers outside of the Facebook website by publishing the same rich media Facebook assets to any site or platform across the web. A demo of Vitrue Anywhere Apps can be viewed here: http://youtu.be/MXvivmrJ9rE.

These privately held up-and-comers have compelling business models, strong management teams, marquee customers, strategic partners and precious investment capital