Press for Rue La La

If there’s such a thing as an “off season’’ in the region’s innovation economy, it transpired this past week. Out-going voice mail messages suggested getting in touch via e-mail, and e-mails generated an automatic “Out of Office’’ reply. But there’s no better time than the off-season to analyze individual players, and the long stretch of games ahead. Here’s my take on the people, companies, and technologies that will be making news in 2011.

Sunday's Globe column focused on Rue La La, one of the most successful e-commerce companies to come out of Boston since... well, ever? The company was acquired last year for a sum that could hit $350 million if the company meets certain milestones, and it'll hire more than 100 people in Boston this year.

Rue La La, is a part of Retail Convergence Inc., which is a GSI Commerce Inc., (GSIC: News ) announced the appointment of Jeffery Marshall as chief operating officer, effective July 6, 2010.

The next retail frontier to be conquered is your mobile phone.

"I've never seen anything grow faster than our mobile transactions," said Ben Fischman, president and CEO of Retail Convergence, which operates online sample sale site RueLaLa.com. "The opportunities we see with mobile technology are literally jaw dropping."