Press for BzzAgent
BzzAgent, the company that lets you try cool new products, share deals with friends and influence top brands, today announced the winners of its inaugural 2012 Hypeworthies, a recognition of the hottest new consumer products generating hype and flying off store shelves. Winners were announced during a live web broadcast event at BzzAgent's Boston headquarters today.
Word-of-mouth marketing agency BzzAgent Inc. has inked a deal to be acquired by dunnhumby Ltd., a UK-based consumer goods and retail analysis company, the firms said on Monday.
BzzAgent, the leading social marketing company, has published a new guidebook to help brand marketers more effectively use social media to launch new products. "The Social Media Product Launch" highlights a three-phased launch program with 12 key social marketing practices that utilize consumer advocates to profitably drive sales and accelerate adoption.
We have written about BzzAgent before, speaking to how this company is finally getting Gen Y to listen. The company has created a community of over 800,000 “agents” who provide feedback and create buzz around new products and sites. Aside from helping big brands like Dunkin Donuts and National Geographic, in the last 6 months the company has released its agents on some well known startups — like About.me before it launched, the personal homepage platform that sold to AOL just 4 days after launching.