Press for BzzAgent
Word-of-mouth marketing agency BzzAgent Inc. has inked a deal to be acquired by dunnhumby Ltd., a UK-based consumer goods and retail analysis company, the firms said on Monday.
BzzAgent, the leading social marketing company, has published a new guidebook to help brand marketers more effectively use social media to launch new products. "The Social Media Product Launch" highlights a three-phased launch program with 12 key social marketing practices that utilize consumer advocates to profitably drive sales and accelerate adoption.
We have written about BzzAgent before, speaking to how this company is finally getting Gen Y to listen. The company has created a community of over 800,000 “agents” who provide feedback and create buzz around new products and sites. Aside from helping big brands like Dunkin Donuts and National Geographic, in the last 6 months the company has released its agents on some well known startups — like About.me before it launched, the personal homepage platform that sold to AOL just 4 days after launching.
BzzAgent, the leading social marketing company, announced a 20% increase in staff, as well as the hiring of three senior executives. Strong demand for BzzAgent’s social marketing services, alongside a profitable 2010, prompted growth in every part of the company. Executive hires include Stephen Royal as CFO, Ben Cesare as SVP of Sales, and Chip Terry as VP/GM of Product Strategy.