Press for Brightcove

Brightcove, the leading online video platform, and TubeMogul, an online video analytics and advertising platform, today published the Online Video & the Media Industry Quarterly Research Report for the second quarter of 2010. The report examines online video discovery, usage and engagement data from a sample of nearly 2,000 news and entertainment websites representing 3.4 billion video streams.

ViewCast Corporation (OTC Bulletin Board: VCST), a developer of industry-leading solutions for the transformation, management and delivery of digital media over enterprise, broadband, and mobile networks, today unveiled a new feature for its ViewCast Media Platform (VMp™) that will enable VMp users to automate the distribution of video content to Brightcove's leading cloud-based, online video platform. The integration with Brightcove ensures that users can quickly and easily transfer video content from VMp to the Brightcove platform with minimal manual administration, dramatically streamlining content distribution workflows.

Customers of the ViewCast Media Platform (VMp), used for enterprise video distribution, are now able to automate media circulation with Brightcove's online video platform. Brightcove has been integrated into VMp, letting users transfer content more easily and simplify their distribution workflow.

Expanding its push into the mobile space, video ad network Tremor Media said Tuesday it will offer HTML5 support for its interactive video ad units. The HTML5 format for publishing and delivering ad-supported Web video has been championed in particular by Apple Inc. as an alternative to the Adobe's pervasive Flash technology. The company has all but banned the use of Flash on the iPhone, iPad and other Apple devices on the grounds that the latest version of the HTML programming language provides superior performance and reliability.