Press for Software, Systems and Services
Bad address data not only delays deliveries, it can also cost retailers up to $10 for every package that requires address correction and rerouting by the delivery company.
May 2011 data released today by Jumptap, the leader in targeted mobile advertising, found that while the primary function of mobile ads has been to drive U.S. consumers to the Web, many campaigns are increasingly setting their sights elsewhere. The May Jumptap monthly data report, entitled MobileSTAT (Simple Targeting & Audience Trends), found that 34 percent of performance focused campaigns are set to initiate a call or download, rather than direct the user to a web site.
Is midday the best time to run advertising on mobile phones? According to the latest monthly data from Jumptap, that's when ad interaction rates peak on the mobile ad network. Conversely, click-through rates are at their lowest during the morning commute and early hours of the workday.
These are two startups that aren’t household names in the Boston-area tech scene, but probably should be. One started in 2009, raised venture capital when it was tough to get in the downturn, and is currently adding new features and generating some buzz. The other started five years earlier, in 2004, bootstrapped itself to profitability, and counts among its customers the world’s largest retailer and the world’s largest bank.