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Decision site Hunch is making a big change today which co-founder Caterina Fake predicts will cut traffic in half, at least, but improve the overall experience for those who remain. The site will no longer be open to users who don’t log in, although you can log in with your Facebook or Twitter accounts. Hunch helps people make decisions by taking new users through a long series of questions so that it can build a “taste profile” and recommend the best answer on any given topic. When users are not logged in, Hunch doesn’t get the benefit of knowing what recommendations they have served up in the past or what kind of preferences that person may have. Results or logged in users are 20 to 40 percent better than for non-logged in users, she tells me.
Sonic Solutions® (Nasdaq: SNIC) and Boxee today announced an alliance to provide consumers new options for accessing premium content on a range of next-generation, connected devices. As part of the collaboration, Boxee would license the RoxioNow™ entertainment platform in order to power premium entertainment storefronts through its Web-to-TV desktop application, as well as upcoming set-top boxes, TVs, and mobile devices running Boxee, pending device review by content providers.
The 2010 IPO window, vaunted in the first quarter, has proven narrow for Massachusetts technology companies as the year progressed. Out of more than 50 IPO filings nationwide, just three — GlassHouse Technologies Inc., Nexx Systems Inc. and Zipcar Inc. — are Bay State technology companies.
HubSpot, Inc. announced it has been selected as the number one best place to work in Boston by the Boston Business Journal's awards program to recognize the top workplaces. HubSpot, an internet marketing company providing inbound marketing software to businesses, competed against 19 other finalists in the midsize company category, including Google. Finalists' rankings were revealed at a breakfast event last Friday, June 11 at the Seaport Hotel in Boston. http://www.hubspot.com/blog/bid/6082/Boston-Business-Journal-Names-HubSpot-the-1-Best-Place-to-Work