Katja is the Vice President of Marketing at GC and oversees marketing and branding for the firm and provides marketing support to our portfolio companies. Katja is based in the firm’s Palo Alto office.
Before joining General Catalyst, Katja worked at Cisco where she ran strategic communications and positioning for the company’s President, Engineering and Sales. Her career spans both early and late stage investing with VP of Marketing roles at DCM, an early stage venture capital firm and Warburg Pincus, a global private equity firm. Katja also led the U.S. marketing efforts at 3i, a public international private equity and venture capital firm.
She began her career at Sotheby’s, where she focused on media campaigns. She also worked as a freelance journalist for several newspapers and TV broadcasters and as a European Adviser for the Bertelsmann Foundation.
Katja earned an M.A. in International Relations, Political Science and Linguistics from Johannes-Gutenberg University in Germany and holds a B.A. in Business Management from the University of Applied Sciences for Economics, Berlin.