Headquartered in New York, NY, and founded in 2009, Fancy is part store, blog, magazine and wishlist.
Fancy’s scrapbooking and shopping site allows a user to create a catalog of their favorite things around the web and around the world. Fancy users can curate a collection of things they love, receive updates on favorite brands and stores and share their discoveries all in one place. Fancy aims to be the largest database of all “things” on the web.
Joe Einhorn
Founder & CEO, Fancy
Joe Einhorn is the Founder and CEO of Fancy. Founded in 2009, Fancy is privately held and backed by world-class investors. Prior to Fancy, Joe was Co-Founder and Chief Technology Officer of Inform Technologies. Prior to Inform, he was the first employee and technologist at Capital IQ, a corporate information service, which was acquired by the Standard & Poor’s division of McGraw-Hill in September 2004.
