GameLogic was acquired by Scientific Games Corp. in August 2010.
GameLogic provides a wide variety of interactive marketing products and services including player portals, promotions, database marketing technologies and tools for the US regulated gaming industry. The company’s solutions are proven to help casino and lottery operators create effective marketing strategies that attract new players and reach and increase revenue from existing ones. Leveraging the tremendous popularity of online games, GameLogic’s PlayAway™ system features Fun Play™, Bonus Play™, Challenge Play™ and Money Play™ modules — all which provide players with an exciting interface for “personalized play” complete with games, programs and promotions. The company recently announced its integration with Facebook, which allows its clients easy and meaningful access to social gaming and social marketing networks. The company was founded by the creators of Gamesville, a pioneering online entertainment, marketing and promotion system.