Headquartered in San Francisco, CA, Impira takes a different approach to AI where our software analyzes both data, as well as how users interact with that data.
As businesses become increasingly digital, visual forms of data, such as photos, videos, product images and PDFs, have exploded in volume. In order to keep up with this demand, creative teams are not only tasked with producing more content, but also managing the brand’s constantly-growing repository of existing data — ensuring every image is properly tagged, transcribed, and labeled. To-date, the process of managing visual assets has been time-consuming and repetitive — requiring creatives to manually oversee each step of the process.
At Impira, we realized that re-engineering the data processing stack for visual data with AI at its core could unlock the valuable information buried within images, videos, PDFs, documents, and more. Our Asset Intelligence Platform utilizes AI to completely automate repetitive, monotonous tasks (i.e. labeling, retyping, and searching for content) by extracting and connecting metadata in real-time. Our product is ambitious — we believe that if we are successful, we can unleash incredible amounts of productivity by cataloging, analyzing, and interpreting visual data at scale — substantially reducing a company’s operational costs and freeing up creatives’ time to actually be creative.