PORTFOLIO

Founded in 2015 offering expertly designed, Italian-made footwear, M.Gemi is pioneering the new category of post-luxury: a movement that embraces the very best of luxury — the craftsmanship, the service, and the artistry — but fiercely challenges traditional beliefs around access, frequency, and pricing.
Through deep relationships with family-owned factories across Italy, M.Gemi releases weekly, limited-edition women’s shoes every Monday that span an assortment of on-trend and classic, dressy-to-casual styles — sold directly to customers online. M.Gemi is headquartered in Boston with offices in Florence and New York.

Ben Fischman
CEO, M. Gemi
Ben Fischman currently serves as Chief Executive Officer of M.Gemi, a direct-to-consumer luxury footwear brand that releases new, handcrafted shoes every week, made in Italy. M.Gemi was established in March 2015 as the first portfolio business within LAUNCH — a venture-backed organization dedicated to building companies that change the way people shop, think, and live — of which Fischman is Founder & CEO.
Previously, Fischman was the founder and CEO of Rue La La, one of the earliest players in the digital private sale space, and SmartBargains.com, the off-price e-commerce marketplace. He led both properties to acquisition in 2009 by GSI Commerce, the omnichannel commerce and interactive marketing services provider. A longtime entrepreneur, Fischman founded LIDS Corporation, the exclusive retailer of sports caps, in 1993, as a junior at Boston University. He eventually sold the company in 2001. Fischman was also the first entrepreneur-in-residence at General Catalyst Partners, a premier venture capital firm that invests in innovative, technology-based companies.