Güimar Vaca Sittic
Co-Founder & Co-CEO
Güimar is Co-founder & Co-CEO of Merlin, where he runs technology, product, brand, and fundraising. Raised in Buenos Aires, Güimar came to the U.S. to attend The University of Chicago where he earned a degree in economics with honors. While there, Güimar created and served as the Director of TEDxUChicago.
He has extensive experience building and investing in online marketplaces around the world. In 2009, he co-founded Cenaplus.com, an online reservation platform for restaurants in Latin America, which he led until it was acquired by Restorando.com in 2011. Güimar also co-founded Instacarro.com, an online used-car marketplace in Brazil. He oversaw the company as it grew to over $50M in annual sales and raised over $25M in venture funding. Güimar remains on the board of directors.
In September 2013, Güimar joined seasoned entrepreneurs Fabrice Grinda and Jose Marin to launch FJ Labs, a marketplace focused fund and startup studio. Güimar managed over 200 investments in early and late stage marketplaces. He also led investments in companies like Flexport, Shippo, Reverb, Rappi, Roofstock and many others. He is now a Venture Partner and board member at FJ Labs, where he advises the fund on its overall strategy and investment decisions. As an angel investor, Güimar has had the opportunity to support over 100 ventures including Vettery, Gram Games and Shippo. He currently lives in New York.