PORTFOLIO

The NewStore Omnichannel Platform empowers brands to run their retail stores on iPhone.
Purpose-built for mobile shoppers, the company provides Omnichannel-as-a-Service with the only integrated cloud OMS and mobile POS. Intuitive store associate apps allow retailers to offer seamless shopping experiences through endless aisle, mobile checkout, store fulfillment, real-time inventory and clienteling. An API-first architecture and an expansive ecosystem of partners means retailers can deploy fast and flexible omnichannel with ease. NewStore was founded by Stephan Schambach, who pioneered ecommerce at Demandware (now Salesforce Commerce Cloud). The company has offices in Berlin, Boston, and New York.

Stephan Schambach
CEO & Founder, NewStore
“General Catalyst understands that success comes from trusting us as entrepreneurs to get it done ourselves. They don’t try to control us. They challenge us, and encourage us to meet the challenge.”
Stephan is a serial entrepreneur with a proven track record of creating and growing successful tech companies in the United States and Europe. Under his leadership and vision, he brought Intershop and Demandware to IPO’s with multi-billion dollar market caps. As Founder and Chief Executive Officer of NewStore, Stephan is setting out to change the market once again. This time by solving the omnichannel problem facing so many retailers and brands. He has won numerous awards around the world for his technology and entrepreneurial leadership. He is also an investor in several software and green-tech startups.