B12

Portfolio

B12

The workplace is undergoing rapid transformation, and B12 is on a mission to help people accomplish more at work.

Founded in 2015 by Nitesh Banta, a venture capitalist and serial entrepreneur, and Adam Marcus, an MIT computer science Ph.D. with expertise in data and Human-assisted A.I., the company represents a category shift towards intelligent software. Orchestra, the engine behind the company's Human-assisted A.I. model, is currently used to help teams of expert designers build and manage beautiful and professional websites. Leveraging A.I. to streamline complex workflows, B12 delivers superior outcomes for both creative experts and clients who receive a high-touch experience and a self-optimizing website in days, not weeks, and at a fraction of the cost.B12 is adamant that the future is not about pitting humans vs. machines: it's about rethinking and improving the way we work. Using intelligent software to handle and automate tedious, repetitious tasks allows people to leverage their expertise where it matters most. This combination fuels craftsmanship, superhuman productivity, and a brighter future of work.

B12

Nitesh Banta

Co-Founder and CEO, B12

Nitesh is a serial entrepreneur who champions other entrepreneurs. Currently, he is CEO and co-founder of B12, back in the startup world after a successful stint as a VC at General Catalyst Partners where he focused on investments in early-stage technology businesses.

A true vanguard and supporter of first-time entrepreneurs, Nitesh co-founded Rough Draft Ventures, a student run venture initiative where student entrepreneurs can receive up to $25k to fund their new start-up. Rough Draft Ventures has backed over 75 companies including Beepi, Mark43 and Workflow .

At General Catalyst, Nitesh focused on investments in SMB software and online marketplaces. His investments include: Boxed, BigCommerce, Brainly, Handy, Locu (acquired by GoDaddy) and Mark43.

Prior to General Catalyst, he was on the founding team of Getaround, a peer-to-peer carsharing company. After a summer internship with the Customer Insights and Business Analytics team at Google, Nitesh became obsessed with technology as a force of good. He started his first business in college to help teachers gain access to summer internships and has not looked back ever since. Nitesh is a graduate of Harvard University, where he was a John Harvard Scholar and was an inaugural member of the Singularity University graduate studies program. He was recognized in the Forbes 30 under 30 list for his work as a VC. Nitesh has been friends with B12 co-founder Adam Marcus since middle school.

B12

Adam Marcus

Co-Founder and CTO, B12

Adam is CTO and co-founder of B12 and has been the driving force behind the creation and development of B12's open sourced Human-assisted A.I. engine, Orchestra.

Previously, he was Director of Data at Locu, a startup that was acquired by GoDaddy, where he led the human-in-the-loop machine learning-based effort to determine what every restaurant in the English-speaking world charged for food. While at Locu, he also developed open source data analytics tools as part of the Chronology project.

Adam has written widely on Human-assisted A.I. crowdsourcing and data management and processing, including co-authoring a book, Crowdsourced Data Management: Industry and Academic Perspectives, as well as a number of peer-reviewed papers, book chapters, and theses on the topic.

Prior to Locu, Adam completed his Ph.D. in Computer Science at MIT's CSAIL with a dissertation on database systems and human computation. While at MIT, he combined his loves of teaching and technology, participating in a program called Middle East Education through Technology (MEET) that brings Israeli and Palestinian high school students together to learn programming and entrepreneurship.

A recipient of NSF and NDSEG fellowships, Adam has previously worked at ITA, Google, IBM, and FactSet. In his free time, he builds course content to get people excited about data and programming. Adam has been friends with B12 co-founder Nitesh Banta since middle school.


B12

...
Read More
Read Less

General Catalyst Team

Larry Bohn
Larry Bohn
Larry Bohn
Larry Bohn