Why we invested in
Beauty Pie
![](https://cdn.prod.website-files.com/633eca9ef5936405a2224b4d/6348e34a585795b6ce849e5f_6274fe67f37b343cf5a8ba11_6273e4a95ca74587249732a5_Beauty-Pie-BW-Logo-copy.png)
Beauty Pie
![Beauty Pie](https://cdn.prod.website-files.com/633eca9ef5936405a2224b4d/6348e34a5857951a9c849e60_6274fe67f37b34d178a8ba0f_6273e4a95ca7455ac69732a4_Beauty-Pie-Logo.png)
Through its platform, Beauty Pie sells luxury beauty products from over 50 of the world's leading third-party labs, but without the luxury beauty prices. They're disrupting the mainstream luxury beauty brand business model by cutting out intermediaries, avoiding expensive real estate, advertising, and retailer markups - whilst focusing totally on delivering product quality and efficacy.
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