John Kelley

CEO, CoachUp

John Kelley is the CEO at CoachUp. He is a results-oriented leader with 30 years of marketing, business development and general management success in a range of organizations, including Fortune 50, start-up and fast-growth environments, on both the client and service sides of the business. Prior to CoachUp, John was CMO at The Princeton Review, where he helped deliver significant revenue and earnings growth, culminating in the sale of the privately held company to IAC in August, 2014. Previously, John was SVP of Marketing at and worked in a number of mobile and marketing startups, including Imagitas, a marketing services company acquired by Pitney Bowes for $230M in 2005. John’s spent the early part of his career in brand management and marketing with industry leaders Procter & Gamble and Johnson & Johnson, as well as with NCI consumer advertising (acquired by Publicis in 2000).

John graduated from Harvard College magna cum laude in Russian and Soviet Studies. He is an active supporter for JDRF and participates in annual fundraising rides to help raise money to find a cure for Type 1 diabetes.

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Jordan Fliegel

Founder, CoachUp

“I founded CoachUp from my heart, with the simple idea that the world would be a better place if every person who has an athletic dream could receive the help they need to achieve their full potential. At CoachUp, we are working hard every day to make that vision a reality.”

Jordan Fliegel is Founder of, the nation’s leading private coaching company. Jordan is also Founder and General Manager of Bridge Boys, LLC., a seed-stage technology investment firm in Boston, MA.

Before the business world, Jordan played professional basketball in Israel and Europe, and continues to be involved in basketball by coaching kids every weekend. Jordan credits private coaching for his success in basketball, and credits his involvement in basketball for helping shape his life.

Jordan grew up in Cambridge, Massachusetts, and holds dual U.S. and Israeli citizenship. He graduated with a BA in Government and Philosophy at Bowdoin College, and an MBA at Tel Aviv University.

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General Catalyst Team