Joshua Reeves

CEO & Co-Founder, Gusto

“Catalysts look at how the world works, and see a better way it could work. They don’t accept the status quo, and they don’t just dream or imagine. They get results.”

Joshua believes in the power of software to solve complex problems and founded Gusto (fka ZenPayroll) to deliver delightful, modern payroll to businesses everywhere. Gusto launched in 2012 with funding from the CEOs of Dropbox, Yelp, Zuora, Box and Yammer, as well as Y Combinator, Google Ventures and Salesforce, and is now processing hundreds of millions of dollars in payroll.

Joshua was selected to the 2012 Forbes 30 Under 30 list and is a regular contributor to the Wall Street Journal, Forbes, Entrepreneur and Business Insider. Prior to cofounding Gusto, Joshua was the CEO and cofounder of Unwrap, a SaaS startup which was acquired in 2010, and he began his career as an early employee at Zazzle.

Joshua holds a BS and MS in Electrical Engineering from Stanford University, where he was a Mayfield Fellow and a recipient of the Terman Engineering award.

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Tomer London

CPO & Co-Founder, Gusto

“General Catalyst has been incredibly helpful. Our company is focused on making life better for people and we share that philosophy with General Catalyst.”

Tomer is responsible for the development and execution of the product vision at Gusto, reimagining and innovating on how modern payroll should operate. He was selected to the 2013 Inc 30 Under 30 list.

Before co-founding Gusto, Tomer was the CEO and co-founder of Vizmo, a provider of self-service customer support technology for enterprise call centers. His prior experiences include serving as a Computer Architecture researcher at Intel Research in Israel, as well as leading product development of the Bump Cube Recommendation application at Bump Technologies.

Tomer holds a BS in Computer Engineering from the Technion Israel Institute of Technology, as well as an MS in Electrical Engineering from Stanford University. He is on leave from the PhD program in Electrical Engineering at Stanford University.

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Edward Kim

CTO & Co-Founder, Gusto

Edward oversees all engineering and software development at Gusto, ensuring customers have access to the most secure and easiest to use payroll solution on the market.

Prior to cofounding Gusto, Edward was the CEO and cofounder of, a Y Combinator funded startup and photo-printing platform that was acquired by Picplum in 2011. Before founding, Edward worked as a senior project engineer at Volkswagen Group of America Electronics Research Lab, where he led research and development for cloud-based navigation and speech recognition systems for Volkswagen and Audi. Edward is also the developer of several award-winning Android apps that have generated more than $1 million in revenue.

Edward holds a BS and MS in Electrical Engineering from Stanford University.

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General Catalyst Team


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