team

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executive in residence

Anna Geor

Anna Geor
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Anna

Anna Geor

My experience in the finance industry is largely within operations, leading large teams of people whose performance had a material impact on the company’s brand and customer satisfaction. Eventually, I began looking at things in the opposite direction to understand how the company was affecting the performance of its people. That led me into HR, where I could help develop corporate culture and business policies from a more holistic perspective that meets the needs of both the enterprise and its people.

One of the main lessons of that experience is that people want to do business with people, almost regardless of technology, brand, or other factors. This is even more true in the investment world, where capital and technology go hand-in-hand. The human factor becomes even more important, not less. That’s why I jumped at the chance to join General Catalyst and become part of an organization that has prioritized sustaining the culture that has made it so successful.

I grew up in New Zealand and still go home to visit family when I can. I also look around to see where I can help out in the community, including the Red Cross. I now reside in New York, where I am able to spend time enjoying the arts, interior design, good food, and getting outdoors in nature.

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Full list of investments can be found here.