Jack Cohen

Jack
Cohen

Marketing & Communications

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Jack Cohen launched his career on the startup side, helping scale meal-kit startup Blue Apron from regional to national operations and an IPO as Head of Community. At the time, Community was considered a minor province of Marketing, and social media channels were often an afterthought. But after Jack expanded Blue Apron’s online following from thousands to millions by constantly leveraging new platforms with creative and dedicated strategies, the venture industry came calling. 

At early-stage firm FirstMark, Jack created Guilds—a product & community for CXOs across both the firm’s portfolio and the broader tech ecosystem—scaling it to over 1,500 leaders across 700+ companies in tech. The primary purpose of the Guilds was to provide venture-backed startup leaders with impactful communities, resources, and playbooks to better themselves and the organizations they lead. At the same time, Jack created engaging content across a range of channels, helping draw even more new founders to the firm for their first institutional investments.

He came to General Catalyst to apply his expertise in content and engagement to the firm’s mission of responsible innovation. As he notes, one or two companies can disrupt an industry, but transforming a major sector on a global scale requires engaged communities of companies and investors who can consistently tell a compelling story about their purpose and strategy. 

An accomplished photographer, Jack prowls greater New York with a camera in his hand when he’s not out fishing, playing tennis, or mentoring youth in underserved neighborhoods. 

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New York

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Jack Cohen

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