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Jack Cohen

Marketing & Communications

Locations
New York
Industries

Today, I serve as the VP of Marketing Operations at General Catalyst. I joined GC in mid-2022 as VP of Content & Engagement to rethink the organization's global content strategy and building out our global events team and strategy.

Prior to GC, I spent five years at FirstMark, a New-York based venture firm, where I learned under one of the pioneering Platform leaders—Dan Kozikowski. My legacy product was called Guilds—a product & set of communities for CXOs across the top companies in tech—scaling it from dozens of portfolio leaders to well over 1,500+ CXOs across 700+ of the best companies in tech—public and private. The core focus of the Guilds was to provide venture-backed startup leaders with impactful communities, resources, and playbooks to better themselves and the organizations they lead. I also launched a program called 'Public School' — a curriculum-style bootcamp for ~50 pre-IPO founders & CFOs getting ready to hit the public markets.

Before FirstMark, I began my career as an operator on the early-stage startup side, helping scale Blue Apron (the once high-flying category creator) from a regional to national brand and through an IPO as Head of Community. Ultimately, I grew Blue Apron’s community from 75K to over 2.5M home chefs nationwide by the time I left. All the while, constantly leveraging new platforms with creative and dedicated strategies. 

When I'm not helping founders build enduring businesses, you can find me exploring New York with a camera in hand, fly fishing, playing tennis, or simply enjoying a walk with my wife and mini dachshund, Gus, in our neighborhood of Brooklyn Heights. Finally, to give back, I mentor college students as they prepare to enter the 'real world' and am a member of Big Brother, Big Sister NYC where I mentored a young boy in the Bronx.

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