Sue Kwon

Marketing & Communications

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San Francisco
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With a degree from Stanford, writing experience with the campus newspaper, and a hunger for adventure, I launched my career as an intern in the White House press office, and then became a broadcast news reporter in San Francisco. My beat was Silicon Valley, which took me deep inside the proliferation of entrepreneurship that continues to transform technology, launch companies, and change society. Ultimately I decided to join that movement and shape how its story is told.

After leading digital media and content strategy for global brands, I took the communication reins for a venture-backed healthcare startup. Working with entrepreneurs and investors drew on all my skills — as a storyteller, strategist and leader — and cemented my desire to make a difference every day. That instinct soon led me to venture capital, where I could leverage my experience to benefit founders and companies at scale. As a marketing partner in venture, I supported entrepreneurs with their public relations campaigns, media training, and brand development across the consumer, enterprise and frontier sectors.

I’m thrilled to bring my experience and leadership to General Catalyst. While overseeing all external communications, one of my priorities is raising awareness of the firm’s focus on responsible innovation, including health assurance.

When the day’s work is done, I enjoy paddle-boarding or taking on my family in fiercely competitive board-game tournaments. I also find time to provide pro bono programming for Venture Forward, the nonprofit, inclusion-focused arm of the National Venture Capital Association.

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Sue Kwon

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