The Consumer Internet Is Dated
In the 1970s, the world changed forever with the release of the first portable computer. While it had a bulky frame, minuscule screen, and unfriendly applications, this new technology captured the hearts and minds of Baby Boomers everywhere. They could type notes, play games, and eventually even access a global network of information and communication—the internet.
In its early days, the internet was primarily used by academics, scientists, and governments for research and communication. However, the introduction of the first web browser in 1993 brought the internet to the general public. The years that followed saw it grow and evolve to meet consumers’ needs. It gradually enabled new forms of communication, media, information exchange, entertainment, and discovery.
Fast forward to the present day, the internet has permeated our everyday lives, and the devices we use to access it fit squarely in the palms of our hands. Fewer than 50 years after the Baby Boomers were introduced to the first portable computer, a new generation—Gen Z—has been born into a world transformed by digital technology.
Priyam Raj / Unsplash
A new digital revolution
Gen Zers are digital natives. We’ve grown up online and with the Internet at our fingertips. But while the Internet has had a positive impact in many ways on our generation, it has also given rise to generational problems. Gen Z is the world’s loneliest generation. Our time online is filled with FOMO and dominated by doomscrolling. Modern tools do not resonate with us, and offices no longer suit us. The list goes on.
While Gen Z has grown up in a digital world, it has become clear that this same digital world has not been built with Gen Z consumers and digital natives in mind. Baby Boomers, Gen X, and Millennials built and grew the internet. It’s up to Gen Z to transform it.
By definition, “Gen Z” refers to individuals born after 1996. But given the rise of the internet, Gen Z has, in many ways, come to represent an individual’s values and relationship with technology. Gen Zers have grown up with smartphones, snapping our friends and playing online games with strangers across the world. We have met many of our close friends or romantic partners online, watched our first movies on iPads, and even made our first money on the internet. With these new types of formative experiences have also come new needs and expectations that distinguish our relationship with digital technology.
Meet Gen Z, the digital revolutionaries
It’s Gen Z’s turn to reimagine the internet. The incumbents we all know—such as Meta, Tinder, Twitter, and more—have never felt more vulnerable. Young consumers are losing trust and churning more than ever before. As the consumer landscape shifts to meet our needs, it will have to be Gen Z leading the way as they build themselves and bring to life the future they envision.
Source: Thanos from Marvel’s Age of Ultron
Gen Z isn’t next up—we ARE up. We are expected to make up 30% of the U.S. workforce by 2030. Our purchasing power will drive the need for products and services designed specifically for us. Paired with the digital fluency and technical ability that comes from a life filled with digital technology, we have all the tools needed to build products and services tailored to our needs and interests.
Source: U.S. Bureau of Labor Statistics
Every consumer category is ripe for a Gen Z facelift or reimagining. We will be spending time with companies built by Gen Z and for Gen Z. These companies will transform the internet with new products built with Gen Z’s needs in mind, including but not limited to:
- How we find love
- How we think about fitness
- How we manage our health and wellness
- How we communicate
- How we work and play
- How we think about spirituality
- How we spend our money
Gen Z founders have the power to change their future, and they are well-positioned to lead the internet’s transformation. No one understands their needs more than they do, and they have the unique skillsets and perspectives at their disposal to push the boundaries of the consumer landscape as we know it. At GC, we are eager to partner with ambitious founders at the earliest stages as they transform and build the future of the internet for Gen Z.