Adit Swarup
Investment Team


I’m a Partner at General Catalyst where I’m building the Customer Value Fund. I work with founders that choose to create the largest possible versions of their businesses by co-investing in their growth every quarter throughout their journey to become enduring.
Prior to joining GC, I co-founded and led Rakuten’s venture capital arm, Rakuten Ventures. I was fortunate to find partnership and friendship in founders of many first-of-their kind software businesses that continue to lead the markets they created.
I’ve lived in 9 countries across 4 continents, and I’ve seen talent and ambition in every part of the world. Who we build with matters more than where we build.
I’m currently based in San Francisco.