From advising founders on how to tell their stories, to representing General Catalyst across Europe and India - my work spans strategic counsel and hands-on communications, in some of the most complex markets and regulatory environments in the world.

Storytelling is the through-line. What draws me to communications is the hunt for the narrative that makes a strategy legible, a company's purpose felt, or an idea impossible to ignore. I'm endlessly curious about brand story arcs, and what makes something land. I am driven by high standards and a commitment to substantive, high-taste work. Getting the words right is never incidental.

I started at PR consultancy Blue Rubicon (now Teneo), working on multi-sector campaigns for governments, technology and consumer industries. The organization’s mantra - words make history, choose them carefully - has stayed with me.

At Indeed, I spent nearly a decade building the international corporate communications function across 14 markets. As Board Director and Corporate Affairs Board Committee Chair, the work spanned international media, government institutions, and central banks - communications at the level where business strategy and policy collide.

I studied English, Irish & French literature, which set an early obsession with language and how stories work. Outside work: long dog walks, comedy nights, podcasts, and travel - and at home, inventing stories with my two young children, alongside biography and history that explains how we got here.