I'm the Creative Director at General Catalyst, a transformation company that is engineering resilience to tackle some of the world's toughest problems. At GC, I shape our brand, storytelling, and design. Not just for GC the firm, but for our portfolio companies, founders, partners, and transformation companies.

Prior to joining GC, I was the co-founder and ceo of Eternal. An AI gaming and new media company that was acquired in 2025. We were fortunate enough to release a number of products and experiences that connected across technology and culture. Collaborating with artists and cultural figures like Heron Preston, Gus Dapperton, Julia Fox, New York Fashion Week, Geese, and many more.

I graduated from Wharton at the University of Pennsylvania with a BS in Economics. My individualized concentration centered on a question I still ask in my writing today, why do we design the things we design - and why does capital seem to love some ideas and not others. It was this thesis that allowed me to fall in love with writing, which has continued for several years on my Substack Product Lost.

One fun fact about me is that I had the honor of launching Rough Draft Penn, GC's previous student investment effort. So in many ways joining GC has been a full circle moment to a family that gave me so much.