Tony Ho discovered his love of math and computer science at an early age, and began entering competitions in those fields for the pure enjoyment of breaking down puzzles and solving them at speed. While studying applied math and computer science at Harvard, he aced a hackathon and won a position coding for a newly launched tech recruiting firm before he was out of college. He quickly realized that while building a young business also demanded fast, accurate problem-solving, the results made a difference in the real world.
Tony took his skills and experience into one of the more results-sensitive industries out there – media and entertainment – as CTO for Los Angeles-based EDO, which uses data to assess and predict the effectiveness of marketing for movies, television and online media. As he notes, the entertainment industry is like venture investing: it’s hard to predict the winners, but better information almost always improves the odds.
Tony came to the venture side as director of engineering for an early-stage firm seeking to incorporate data into the day-to-day work of supporting portfolio companies on their growth journey. With General Catalyst, Tony is building out the data infrastructure to help address one of the primary challenges for high-growth companies: increasing the precision and impact of their demand generation activities.
On his own time, Tony is a fan of the Golden State Warriors and a consumer of all media. He also finds time to inspire young people to pursue their love of math and science.