Adults aged 65 and older are now the fastest-growing segment of the global population. As a result, aging has emerged as a structural force reshaping our society’s health. With more adults living longer lives, health systems will need to deliver a new kind of care. At General Catalyst, we believe in health assurance: a future of healthcare that is proactive, affordable, and accessible for all. For aging populations, this vision requires a new model of care rooted in daily presence, continuity of care provider relationships, and systems that uphold dignity and independence. 

That's why we're co-leading the seed round for NewDays, a company that is reimagining how we support older adults’ care requirements not just in crisis, but every day. With a combination of applied AI and human-centered care, NewDays is creating what we believe will be a new category of care for aging populations.

A New Paradigm for Aging Care

Among the most pressing challenges for aging care is the rise of mild cognitive impairment (MCI). Today, one in seven older adults live with this condition, which is often an early precursor to dementia. At the same time, one-third of older adults suffer chronic loneliness, a condition that itself increases the risk of stroke, heart disease, and cognitive decline. These dual crises are redefining what it means to age and exposing the limits of our current care system.

NewDays is designed to address these challenges head-on with an AI companion that delivers well-studied interventions, including cognitive stimulation therapy, cognitive training, and cognitive rehabilitation. These evidence-based therapies are delivered through naturalistic, personalized conversations and supported by cognitive "homework" that is guided and reinforced by the AI companion between sessions. The platform listens, engages, encourages, and remembers, creating genuine companionship through every interaction.

Companionship becomes care in the quiet spaces between medical appointments and family visits. NewDays fills these gaps with genuine connection that doubles as therapeutic intervention.

This new paradigm for aging care combines AI-powered companionship with clinical-grade therapeutic intervention for an underserved population of millions. It embodies health assurance in action by delivering continuous, dignified care that prevents crisis rather than responding to it.

A Hybrid Model, Human at the Core

What we think makes NewDays’ platform powerful is its hybrid approach, combining AI-driven therapy at scale with timely access to licensed neuropsychologists who step in when human judgment and clinical expertise are needed most. The platform monitors behavioral and cognitive cues, helping detect early signs of change and offering critical insights to caregivers and clinical teams before conditions escalate.

We believe NewDays founder and CEO Babak Parviz and the team at NewDays bring deep technical and clinical rigor, essential for building the kind of low-latency, high-empathy, and therapeutically effective AI agents this vision requires. A longtime innovator at the intersection of science and human experience, Babak is best known for inventing Google Glass and launching the smart contact lens initiative at Alphabet, technologies fundamentally reimagining how we interact with the world.

Beyond Babak’s pedigree as a visionary innovator, what moved us most is the team's clarity of purpose and emotional insight. This is technology built with humility, warmth, and a deep understanding of the emotional landscape of aging. It reflects a commitment to personalized care that honors individual identity and helps people remain connected to their authentic selves.

“For too long, people experiencing cognitive changes have been told there's nothing they can do beyond maintaining a healthy lifestyle and preparing for decline. But the latest research shows there are non-pharmacological interventions that can meaningfully help, and advancements in AI let us take those game-changing findings and provide them widely in a way that wasn’t technologically possible even a couple of years ago.” -Babak Parviz

We look forward to supporting NewDays as they chart this path forward. Together, we believe we can help families navigate the challenges of aging, not with fear or fragmentation but with connection, continuity, and care, every single day.