Rich has deep experience and a long track record of growing innovative eCommerce technology companies, including pioneers such as Amazon.com [AMZN] and Endeca [acquired by ORCL].
His extensive general management experience also includes time with GE and SAAS marketing analytics pioneer DataXu. He plans for Yottaa to expand its role in helping leading eCommerce destinations accelerate their websites and increase online conversion rates.
Rich spent approximately eight years at Endeca, an e-commerce focused software company that Oracle acquired in 2011, eventually rising to vice president of operations. He also spent time at Amazon, GE, DataXu and DataRobot.