Adam Valkin

Investment Team

Managing Director


I was born and raised in Johannesburg, South Africa. I came to the US for the first time at age 18 to attend Harvard College where I studied economics and history, and played tennis. I always envisioned becoming a global investor although it was through a lucky break in 1996 that my first job out of college was at an Internet startup. I have been active in the tech industry since, primarily in venture capital. I have also worked in startups, held executive positions, and co-founded three companies inside venture firms.

Before joining General Catalyst ten years ago, I was based in the UK for almost 14 years. I worked at Accel Partners and Arts Alliance. During that time, I was involved with a number of wonderful companies and LOVEFiLM (where I was a cofounder). I returned to the US at the end of 2012 to join General Catalyst with an initial mandate to set up our New York City office. Given my past experience and interests, I later focused on the firm's international expansion, primarily in Europe and Israel, but also India, Latin America and Africa.

I am a multi-stage investor, but spend most of my time focused on early-stage investments in consumer and fintech companies. My best results have come from working with product-oriented founders that have a genuine sense of purpose about their work and a desire to make a mark on the world. At General Catalyst, I have been involved with a number of scaled companies including Rapyd, Melio Payments, Ro Health, Monzo, Blank Street, ClassPass (acquired by Mindbody), Deliveroo (LON:ROO), Shift Technology, Vroom (NASDAQ:VRM), Kavak, Cazoo (NYSE: CZOO), Spinny, Array, and Rebag. If you think our interests overlap, please get in touch.