Executives in Residence

Eric Roza

XIR, Greenrock Partners, LLC

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Eric Roza

XIR, Greenrock Partners, LLC

As an XIR at General Catalyst, Eric leverages his strategic, operational and domain expertise to support transformative entrepreneurs on business strategy, culture, product and partnerships.

He enjoys data, analytics, software, and businesses focused on health, happiness and performance. Most recently, Eric was senior vice president and general manager of Oracle Data Cloud, a trusted, independent provider of audiences and analytics for virtually every leading digital publisher, 100 percent of the Ad Age World’s Largest Advertisers, and thousands of other marketers and platforms in more than 100 countries. Oracle Data Cloud products, fueled by the acquisitions of AddThis, BlueKai, Crosswise, Datalogix, and Moat, enhance more than $10 billion in media annually.

Prior to joining Oracle, Eric was the CEO of Datalogix, a General Catalyst portfolio company that was acquired by Oracle in 2015. Eric built Datalogix from an offline analytics company into the largest data company in digital advertising. Datalogix did business with over 80% of the top 100 marketers and all of the largest digital publishers. Due to a relentless focus on building a healthy, winning culture, Datalogix was named one of the country’s best mid-sized companies to work for by both Fortune and Outside Magazines, and Roza was named 2014 Ernst & Young Entrepreneur of the Year for the Rocky Mountain region.

Roza is the co-founder of CrossFit Sanitas, repeatedly recognized one of the country’s top-five CrossFit gyms, and Chairman of TrueCoach, a leading SaaS platform for personal training. He serves on several boards and is an active investor in and mentor to high-growth leaders in both the non-profit and for-profit sectors.

Eric is a graduate of the University of Michigan and Stanford University Graduate School of Business. In his “free” time, he skis, travels, helps old and new friends get happier and healthier, and performs as a singer/songwriter/ guitarist with his band, The House Cats.


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