A key component of General Catalyst’s strategy is to build platform businesses with proven entrepreneurs and executives (“XIRs”). These contributors have deep domain expertise and leverage their industry knowledge and operational experience to take an active role with management teams to help them scale and drive the growth of founder-owned businesses. XIRs also work on developing new start-up (or "hatch") opportunities with the GC team.
Through the XIR program, General Catalyst invests in these accomplished individuals and their ability to accelerate the growth of an existing business through an active board role, or to hatch a new company, providing leadership, mentorship, operational and strategic support. This collaboration is the X-factor that is designed to accelerate the trajectory and improve the eventual outcome of a business.